Howard Jacobson, PhD, is the Creative Instigator at Vitruvian. He’s co-author of Google AdWords For Dummies and creator of the Checkmate Method of competitive positioning. Howard speaks, writes, and consults on online marketing strategy. He has presented at the System Seminar, Early To Rise, StomperNet, Vital Learning, Perry Marshall’s AdWords Seminar, and his Bar Mitzvah.
Howie has been called “one of the great positioning strategists of his generation” by his teenage daughter, which is a huge compliment if you think about it.
Howie spends his leisure time pretending he’s not 47 years old, playing Ultimate Frisbee and folk-rock guitar. He also performs stand-up and improv in the shower, and occasionally in front of friendly crowds of paying customers.
Howie lives with his family in Durham, North Carolina and Champagne Castle, South Africa, depending on when you ask.
Kristie McDonald is the CEO of Vitruvian. Kristie has been in IT consulting for over 20 years. With a background that includes McKinsey & Company and an Accenture spin-off firm, she has years of experience in strategy consulting, project management and general business management.
Kristie’s online experience began in 2004 when she was put in charge of the website and marketing program at the consulting company where she was an owner and director. She went on to build and grow an E-commerce store and gained her significant AdWords experience and reputation working for a Chicago-based PPC management company where she managed over 100 different client accounts in industries such as legal, real estate, ecommerce and travel.
Kristie holds an engineering degree in Computer Science from the University of Illinois in Champaign.
Joel McDonald is our Consultant’s Consultant at Vitruvian. Joel has the incredible ability of analyzing a company’s sales from predictable and controllable forms of traffic and applying those metrics into larger, infinitely more scalable marketing channels.
Joel brings a unique perspective to the advertising world compared to many advertisers; He didn’t actually begin consulting for other companies until he had already spent millions of dollars of his own money, and generated over a billion dollars in sales. Among others, Joel has consulted for companies including Mars Inc., RE/MAX, SEO Pro, US Concealed Carry Association, Better Networker, and Disney Resellers. Joel has also spoken at events of Jerry West, SEO Braintrust, Perry Marshall, Stompernet, Eben Pagan, and NewbiePPC.
During his free-time, Joel enjoys playing ice-hockey, Ultimate Frisbee, practicing (often useless) memory tricks, being a tourist, and perpetually adding to his screensaver by practicing his photography hobby wherever he, his wife & two kids travel.
Garrett Todd is Vitruvian’s Director of Conversion Rate Optimization. He is a Google AdWords Consultant and a Conversion Rate Optimization expert specializing in A/B and Multivariate Testing on business websites.
As a Google Certified Professional, he has 8+ years of PPC advertising experience helping clients increase quality traffic to their websites. He then uses split-testing tools to increase website conversions which drive higher sales & leads.
Garrett uses an artistic approach in marketing with a scientific way of analyzing data to make educated business decisions. Garrett’s core philosophy in business is Traffic + Conversion + Measurement = Profits.
He holds a B.A. in Management & Entrepreneurship from The Haworth College of Business at Western Michigan University. His other interests include studying evolution, astronomy, cosmology, astro-biology, chemistry, physics, and microbiology. Less boring, he also enjoys fishing, boating, computing, and video games.
Jeff is a senior account manager at Vitruvian. He is Google AdWords certified and Bing Ads Certified. Jeff has managed many campaigns in various industries such as home improvement, industrial and ecommerce. Our clients love his “can-do” attitude.
Tara is an Account Coordinator and is responsible for the “magic behind the curtain”. Her ability to “read” an AdWords campaign and her tenacious problem solving ability is invaluable to our clients and their successful campaigns. In addition to her strong AdWords skills, Tara’s analysis and marketing skills have helped our clients improve their bottom line.
Cheryle is our Office Manager and is also responsible for all Tracking and Reporting and overall Client Satisfaction. Cheryle’s attention to detail and incredibly positive attitude help our clients hit the ground running and keeps them well informed on their account performance. Her dedication to our Client’s has made them the happiest clients around!