Articles

The #1 Most Important Metric For Your AdWords Campaign

Posted on October 11th, 2016 in AdWords,Articles,General | No comments

How much money are you wasting on poorly performing Google AdWords campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance and results. However, only 53% of companies track their AdWords return on investment (ROI). That means...

[Read more...]

2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

Posted on December 22nd, 2014 in AdWords,Articles,Marketing & Sales,PPC,Strategy | No comments

When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after “What’s AdWords?”, is “Oh, I tried AdWords. It didn’t work for me.” I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. In this...

[Read more...]

How to Solicit Feedback from Prospects and Customers

Posted on December 19th, 2014 in Articles,General,Marketing & Sales,Strategy | No comments

My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp. We hope he’s had a great time, but since we haven’t received a letter since his second day, we really have no idea. That’s not entirely true. If he were miserable, he would have written to complain. In this...

[Read more...]

Running Lean With AdWords

Posted on September 13th, 2012 in AdWords,Articles,PPC,Strategy | No comments

This article by Howie Jacobson was originally posted on Search Engine Watch. Ash Maurya’s book “Running Lean” provides an excellent roadmap for anyone starting a new business or introducing a new product line, especially if that person doesn’t want to spend huge amounts of time, money and emotion discovering that there’s no market for the new offering. As I studied the book, I found...

[Read more...]

Breaking AdWords News: Impression Share Metrics Go Ad-Groupie

Posted on October 5th, 2011 in Articles,Tracking & Analytics | No comments

One of the most useful metrics in all of AdWords is also one of the most obscure: Impression Share. This past week, it just became more useful. In this post you’ll learn about Impression Share: what is means; how to find, interpret, and act on it; and what Google did to make it even more powerful than before (and how to view that data). What is Impression Share? Impression Share is the percentage...

[Read more...]

“If you think AdWords is overpriced…” – an interview with Timothy Seward

Posted on September 1st, 2011 in AdWords,Articles | No comments

Podcast: Play in new window | DownloadTimothy Seward of ROIRevolution.com is one of the clearest thinkers in the online marketing world. His recent article in Website Magazine, Improving AdWords ROI, is a wakeup call to anyone who dismisses AdWords as a marketing channel because “it’s overpriced.” I’ll summarize the article (which you should read) this way: “AdWords isn’t...

[Read more...]

Chi Marketing: Why Marketing Doesn’t Have to Be Hard

Posted on August 12th, 2011 in Articles,Strategy | No comments

This article by Howie was originally published in Fast Company. About 45 seconds into the half squat, with 70% of my weight on my extended right foot and 30% on my left foot, the burning in my legs threatens to topple me into a heap of twitching spasms. Whatever form I have left in my torso and arms evaporates as I jerk my arms back and forth. My neck feels like it’s encased in ringlets of iron,...

[Read more...]

Secrets of Phone Sales

Posted on July 21st, 2011 in Articles,Sales | No comments

Some helpful sales tips I learned on my journey… 1)  The best salesman I ever met made a call to someone random before he made his sales calls. So in essence I think he was warming up his brain for action on the phone. (Picture a baseball player in the warm up area swinging a bat or a basketball player shooting free throws before the game.) 2)  I always do “mouth calisthenics” before...

[Read more...]

Marketing Lessons from Cake Boss

Posted on July 6th, 2011 in Articles,Marketing & Sales | No comments

What if your business was a reality show, and you couldn’t hide anything from your prospects and customers? My kids spent a few weeks watching as many episodes of Cake Boss as they could, and I have to admit that once I started watching over their shoulders, I was hooked. In case you’re as clueless about Cake Boss as I would be sans offspring, here’s the synopsis offered by TLC, the channel that...

[Read more...]

Intent is more important than technique.

Posted on July 5th, 2011 in Articles,Marketing & Sales | No comments

That line, from Mahan Khalsa’s most excellent book on consultative selling, Let’s Get Real or Let’s Not Play, is one of my business (and life) mottos. Here’s a story In 1991, I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules, and the “magic” of the rituals that promised cures from all known diseases and joyful longevity. I...

[Read more...]