Search Engine Watch

The Art of Winning on AdWords – Lessons from Moneyball

Posted on February 15th, 2012 in AdWords,Search Engine Watch,Strategy | No comments

This article by Howie originally appeared on Search Engine Watch. As described in Michael Lewis’ “Moneyball”, Oakland A’s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane achieved this feat by slicing and dicing huge quantities of baseball statistics so he could find wisdom...

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Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

Posted on February 14th, 2012 in Search Engine Watch | No comments

This article by Howie originally appeared on Search Engine Watch. A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and YouTube pre-roll ads. 2400 study participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The TV plus YouTube group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand...

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How to Schedule Dayparting on Google AdWords

Posted on February 9th, 2012 in AdWords,Search Engine Watch,Strategy | No comments

This article by Howie was originally posted on Search Engine Watch. Last week, I looked at some research from Google into where and when people are using tablet devices such as iPads. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways at different times – which may change the ways and means you deliver campaigns to those devices. Yet,...

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How to Know When You Should Advertise to Tablet Users

Posted on February 8th, 2012 in Search Engine Watch,Strategy | No comments

This article by Howie was originally posted on Search Engine Watch. New data suggests that tablet computers are changing the way we search, shop, and play online. If you advertise on AdWords, more and more of your prospects will be finding you via iPads and other tablets. To reach and influence these prospects, you need to understand when, where and how they use the Internet – and adjust your...

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