2 Specific Strategies to Build Trust With Extra Cautious Prospects
Posted on September 24th, 2013 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Measuring Ideas,Strategy,Website Optimization | No comments
by Howard Jacobson.
Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium.
One of my colleague has been tasked with improving this client’s website, which offered services for people who...
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