Conversion Optimization

One Easy Trick to Convert Website Visitors Into Leads

Posted on May 2nd, 2014 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Strategy,Website Optimization | No comments

Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard from many successful people that the journaling habit is a crucial part of their success formula. My second and third entries were also from that month. The fourth entry was made in August 2001,...

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What ‘Quick Win’ Metric Can You Identify & Measure For Your Prospects?

Posted on December 11th, 2013 in Conversion Optimization,Marketing & Sales,Strategy | No comments

Despite everything we know about diet, exercise and health, most of us don’t eat or work out the way we think we should. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones. A startup client of mine jumped into the nutrition and wellness space several months ago. They offer 10-day meal plans, called Jumpstarts, to businesses...

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Gamification in Marketing: Lessons from the Khan Academy Website

Posted on December 11th, 2013 in Conversion Optimization,Marketing & Sales,Strategy,Website Optimization | No comments

by Howard Jacobson. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. If you’re unfamiliar, the site offers...

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2 Specific Strategies to Build Trust With Extra Cautious Prospects

Posted on September 24th, 2013 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Measuring Ideas,Strategy,Website Optimization | No comments

by Howard Jacobson. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague has been tasked with improving this client’s website, which offered services for people who...

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Does Your PPC Budget Match Your Conversion Optimization Budget?

Posted on September 20th, 2012 in AdWords,Conversion Optimization,PPC | No comments

This article by Howie Jacobson was originally posted on Search Engine Watch. Last week we put a bunch of fruit trees and bushes in our back yard, including blueberry, cherry, pear, elderberry, peach, and pomegranate. The total cost of the plants was under $400, but the total invoice was close to $2,000. The rest of the money was for labor, and for compost, topsoil, mulch, bone meal, green sand, azomite,...

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