Tracking & Analytics

Tell Me Three Times: A 3-Pronged PPC Balance System

Posted on July 25th, 2012 in AdWords,PPC,Strategy,Tracking & Analytics | No comments

This article by Howie Jacobson was originally posted on Search Engine Watch. We lost a client recently. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here). When we landed the account, we looked at their AdWords traffic, cost per click, and cost per conversion, and went ahead and got them a lot more traffic at what we were told were profitable margins. Trouble...

[Read more...]

Breaking AdWords News: Impression Share Metrics Go Ad-Groupie

Posted on October 5th, 2011 in Articles,Tracking & Analytics | No comments

One of the most useful metrics in all of AdWords is also one of the most obscure: Impression Share. This past week, it just became more useful. In this post you’ll learn about Impression Share: what is means; how to find, interpret, and act on it; and what Google did to make it even more powerful than before (and how to view that data). What is Impression Share? Impression Share is the percentage...

[Read more...]