VOOM Podcast #2: Keyword Changes You Need to Know About

Posted in AdWords,Keywords,PPC,Strategy | No comments


Welcome to the second episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results.

In today’s 15-minute episode, Vitruvian CEO Kristie McDonald tells us about keyword match types:

  • what they are, and how you should use them
  • the sneaky AdWords feature change that transferred vast sums of cash from unwary advertisers to Google
  • and what you should do to mitigate or reverse the damage

Enjoy, comment, and please share.

Got a question you’d like answered in an upcoming episode? Post it on Vitruvian’s Facebook Page.


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