Google AdWords For Dummies 3rd Edition
Welcome to the companion website for Google AdWords For Dummies, 3rd Edition!
You’ll find videos and micro-training on various tools and components of AdWords here – everything that we promise in the book, and then some.
If you find anything on this site to be out of date, please leave a comment on that page letting us know what’s changed, so we can keep this website as current and useful as possible. Thanks!
If you haven’t already, go ahead and order your copy now:
Book Companion Table of Contents
Part I: Becoming a Google Advertiser
Chapter 1: Profiting from the Pay-Per-Click Revolution
Nothing to see here – keep moving…
Read this amazing – ah, who are we kidding? We got nothing.
Chapter 2: Setting Up Your AdWords Account
How to sign up for a Google AdWords account – a thrilling ride involving a form, some data input, and – eventually – a payment method. Don’t miss it!
Chapter 3: Touring Your AdWords Dashboard
Part II: Preparing Your AdWords Campaigns
Chapter 4: Sizing Up Your Online Market
Organizing ad groups (keyword buckets) – you’ve heard all about ad groups, now experience them first-hand in this 3-D I-Max – OK, in this 640 by 480 Youtube format. Happy now?
Chapter 5: Reading the Mind of Your Market
Discussion Forums – our undercover investigative reporter plunges into the byzantine and serpentine and labyrinthine world of online forums.
Chapter 6: Tracking Conversions
How to add AdWords conversion code to your website – easier than using a Sham-Wow, after you watch this video!
Call Tracking Recommendations – to help you find that perfect call tracking vendor.
Part III: Launching Your First Campaign
Chapter 7: Setting Up a Basic Campaign
Zilch going on here.