Google AdWords For Dummies 3rd Edition

Welcome to the companion website for Google AdWords For Dummies, 3rd Edition!

You’ll find videos and micro-training on various tools and components of AdWords here – everything that we promise in the book, and then some.

If you find anything on this site to be out of date, please leave a comment on that page letting us know what’s changed, so we can keep this website as current and useful as possible. Thanks!

If you haven’t already, go ahead and order your copy now:

Google AdWords for Dummies

Book Companion Table of Contents

Part I: Becoming a Google Advertiser

Chapter 1: Profiting from the Pay-Per-Click Revolution

Nothing to see here – keep moving…


Read this amazing  – ah, who are we kidding? We got nothing.

Chapter 2: Setting Up Your AdWords Account

How to sign up for a Google AdWords account – a thrilling ride involving a form, some data input, and – eventually – a payment method. Don’t miss it!

Chapter 3: Touring Your AdWords Dashboard


Part II: Preparing Your AdWords Campaigns

Chapter 4: Sizing Up Your Online Market

Organizing ad groups (keyword buckets) – you’ve heard all about ad groups, now experience them first-hand in this 3-D I-Max – OK, in this 640 by 480 Youtube format. Happy now?

Chapter 5: Reading the Mind of Your Market

Discussion Forums – our undercover investigative reporter plunges into the byzantine and serpentine and labyrinthine world of online forums.

Chapter 6: Tracking Conversions

How to add AdWords conversion code to your website – easier than using a Sham-Wow, after you watch this video!

Click Attribution Tutorial


Call Tracking Recommendations – to help you find that perfect call tracking vendor.

Part III: Launching Your First Campaign

Chapter 7: Setting Up a Basic Campaign

Nuthin’ yet.


Zilch going on here.

Chapter 8: Writing Magnetic Ads

Download Checkmate matrix & analysis examples

Introduction to creating an Avatar

Dynamic Keyword Insertion – instructions & examples

How to use Ad Extensions

How to create display ads using Display Ad Builder

How to create video ads

Chapter 9: Landing Page Rules and Strategies

Pleasing the Google Spider with Relevant Landing Pages

Examples of Great Videos

How to Create Audio Testimonials

Tutorial on using Google Website Optimizer

Part IV: Managing Your AdWords Campaigns

Chapter 10: Saving Time with AdWords Editor

Tutorial on Using Adwords Editor

Creating Account Backups using AdWords Editor

Chapter 11: Using Keywords

Modified Broad Match Discussion

Negative Embedded Match Examples

Using AdWords Editor to Prioritize your Keywords

Chapter 12: Implementing Customized Strategies

Using the Search Term Report to manage your keywords

How to create a Mobile friendly landing page

Chapter 13: Analyzing the Numbers for Maximum Performance

Updates to the Demographic Segmenting feature

Managing Display Network placements with the automatic placement technique

Part V: Expanding and Leveraging Your Results

Chapter 14: Improving Effectiveness with Split Testing

How to Set Up AdWords Experiments

Chapter 15: Website Optimizer

Installing code on your web pages for Website Optimizer

Advanced testing methods using multivariate testing

Chapter 16: Cloning Your Campaigns For Better Results

Campaign Cloning – Instructions & Examples

Chapter 17: Following Your Best Prospects Around the Web

Remarketing Webinars

Chapter 18: Getting More Visitors Everywhere Else

CPM vs. CPC Calculator

Part VI: The Part of Tens

Chapter 19: Ten Common AdWords Mistakes
Chapter 20: Ten (or so) AdWords Case Studies