Website Optimization

One Easy Trick to Convert Website Visitors Into Leads

Posted on May 2nd, 2014 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Strategy,Website Optimization | No comments

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Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard from many successful people that the journaling habit is a crucial part of their success formula. My second and third entries were also from that month. The fourth entry was made in August 2001,...

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Gamification in Marketing: Lessons from the Khan Academy Website

Posted on December 11th, 2013 in Conversion Optimization,Marketing & Sales,Strategy,Website Optimization | No comments

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by Howard Jacobson. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. If you’re unfamiliar, the site offers...

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2 Specific Strategies to Build Trust With Extra Cautious Prospects

Posted on September 24th, 2013 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Measuring Ideas,Strategy,Website Optimization | No comments

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by Howard Jacobson. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague has been tasked with improving this client’s website, which offered services for people who...

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3 Landing Page Headline Formulas to Target Your Prospects

Posted on July 23rd, 2013 in Landing Page Strategy,Strategy,Website Optimization | No comments

race-relay-baton-exchange

by Howard Jacobson. When I ran track in high school, the coach would put slow guys like me in the fifth and sixth heats of races like the sprint medley. This race consisted of two eighths of a mile, one quarter, and one half to finish the race. I generally ran the second eighth of a mile, so I had to receive the baton from the first sprinter, pound the track for 25 seconds or so, and then hand it off...

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Your Website Will Work Better When You Realize It’s Not Your Website

Posted on February 26th, 2012 in Fast Company,Website Optimization | 1 comment

This blog by Howie Jacobson was originally posted on Fast Company. As an American spending a year in South Africa, I’m horrified by South African drivers. Every single one of them drives on the wrong side of the road. No matter how much I honk, yell, and gesture, they just keep doing it. And the police are no help either. They don’t care, or (and this may just be my imagination) they actually...

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5 Ways to Build Engagement on Your Website

Posted on November 9th, 2011 in Website Optimization | No comments

This article was originally published in Fast Company. Last Wednesday morning my 12-year-old son and I accidentally climbed a nearby mountain called Sunset Peak. Elan and I meant only to walk up a little way, scouting the thing out for a possible climb on Saturday. But two hours later, we were at the top, thirsty, out of breath, and delighted. What happened? Why did we abandon our plan of a short...

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How to Explode Profits with Website Optimizer

Posted on August 12th, 2011 in Interviews,Website Optimization | No comments

Podcast: Play in new window | DownloadHere’s a conversation with Howie Jacobson and Garrett Todd, Vitruvian‘s Director of Website Optimization, as we prepare the outline for the Website Optimizer chapter of Google AdWords For Dummies 3rd edition. Listen online or click the download link to save the interview to your computer or iPod. Download the interview in MP3 format. When you’re...

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