VOOM Podcast 01: Google AdWords Ad Extensions

Posted on January 15th, 2015 in AdWords,PPC,Search Engine Marketing,Strategy,Tools | No comments

Podcast: Play in new window | DownloadWelcome to the first episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 13-minute episode, Vitruvian CEO Kristie McDonald tells us about AdWords ad extensions: what they are why you should be using some – if not all – of them why...

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Facebook / AdWords CPM Calculator

Posted on November 26th, 2011 in Tools | No comments

  When you create a Facebook ad, should you bid on a cost per click (CPC) or cost per thousand impressions (CPM) basis? There’s a lot of debate on this topic, which is really silly. It’s either a simple mathematical calculation, or a philosophical discussion without basis in reality. The answer is, what’s your CTR? If your CTR is high enough, CPM is the winner. If not, go CPC. This...

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Search Market Profitability Calculator

Posted on September 23rd, 2011 in Tools

Please enable JavaScript to view the calculator Calculator sponsored by Vitruvian

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