This article by Howie Jacobson was originally posted on Fast Company. A bed of carrots can teach you a lot about standing out from your competitors. As winter trudges along and the days begin to lengthen, my mind turns to the summer garden. Out come the seed catalogs and seedling trays, and I get...Read More
Marketing & Sales
This article by Howie Jacobson was originally posted on Search Engine Watch. One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get as a result of giving you their contact information? Ideally, this offer acts like a magnet, attracting...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. Search marketing is often more like courtship than a shotgun wedding. While some searches lead to online purchases within minutes (usually for inexpensive commodities that people are familiar with), many searches do not. If...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie?” This...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.” By this, he means our subconscious habit of predicting what is just about to happen. Without this habit, he points out, we could...Read More
This article by Howie was originally published in Fast Company. After 42 days of living in a pretty remote region of South Africa, my family and I finally rented a car.Not having a car had been a blast. We learned how to hitchhike(split up into mother/son and father/daughter pairs so we don’t...Read More
What if your business was a reality show, and you couldn’t hide anything from your prospects and customers? My kids spent a few weeks watching as many episodes of Cake Boss as they could, and I have to admit that once I started watching over their shoulders, I was hooked. In case you’re as clueless...Read More
That line, from Mahan Khalsa’s most excellent book on consultative selling, Let’s Get Real or Let’s Not Play, is one of my business (and life) mottos. Here’s a story In 1991, I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules,...Read More
Are You Ready for the Holidays? <br> Watch this Webinar and find out! <br> Please enable JavaScript.fp-color-play{opacity:0.65;}.controlbutton{fill:#fff;}play-sharp-fill LinkEmbedCopy and paste this HTML code into your webpage to embed. Read More