Landing Page Strategy

One Easy Trick to Convert Website Visitors Into Leads

Posted on May 2nd, 2014 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Strategy,Website Optimization | No comments

Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard from many successful people that the journaling habit is a crucial part of their success formula. My second and third entries were also from that month. The fourth entry was made in August 2001,...

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2 Specific Strategies to Build Trust With Extra Cautious Prospects

Posted on September 24th, 2013 in Conversion Optimization,Landing Page Strategy,Marketing & Sales,Measuring Ideas,Strategy,Website Optimization | No comments

by Howard Jacobson. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague has been tasked with improving this client’s website, which offered services for people who...

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3 Landing Page Headline Formulas to Target Your Prospects

Posted on July 23rd, 2013 in Landing Page Strategy,Strategy,Website Optimization | No comments

by Howard Jacobson. When I ran track in high school, the coach would put slow guys like me in the fifth and sixth heats of races like the sprint medley. This race consisted of two eighths of a mile, one quarter, and one half to finish the race. I generally ran the second eighth of a mile, so I had to receive the baton from the first sprinter, pound the track for 25 seconds or so, and then hand it off...

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