Fast Company

Your Website Will Work Better When You Realize It’s Not Your Website

Posted on February 26th, 2012 in Fast Company,Website Optimization | 1 comment

This blog by Howie Jacobson was originally posted on Fast Company. As an American spending a year in South Africa, I’m horrified by South African drivers. Every single one of them drives on the wrong side of the road. No matter how much I honk, yell, and gesture, they just keep doing it. And the police are no help either. They don’t care, or (and this may just be my imagination) they actually...

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Four Awesome Marketing Vehicles You Probably Take For Granted

Posted on February 7th, 2012 in Fast Company,Marketing & Sales | No comments

This article by Howie was originally published in Fast Company. After 42 days of living in a pretty remote region of South Africa, my family and I finally rented a car.Not having a car had been a blast. We learned how to hitchhike(split up into mother/son and father/daughter pairs so we don’t overwhelm potential ride-givers); we got calves of steel from all the walking up and down the mountain;...

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Gratitude as a Business Strategy: The Article

Posted on December 8th, 2011 in Fast Company | No comments

This article by Howie originally appeared in Fast Company. Most of us are fantastic complainers. When someone doesn’t meet our expectations, we let them know. We may even let their boss or mother know. There’s nothing wrong with expecting excellence, and taking steps to get it. The problem is, we tend to take excellence–and thoughtfulness, and kindness, and joyfulness–for granted. When...

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3 Marketing Insights From My First Driving Lesson

Posted on November 26th, 2011 in Fast Company | No comments

This article was originally published in Fast Company.   Take a deep breath. Engage parking brake. Turn ignition on. Shift into first. Disengage parking brake. Clutch up. Gas down. Sputter sputter. Cough. Lurch. Die. So goes the first 15 minutes of my driving lesson yesterday, the one where I find out how hard it is to work a manual transmission. Mia, my wife, sitting beside me and patiently reminding...

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Gratitude As A Business Strategy

Posted on November 22nd, 2011 in Fast Company | No comments

This article was originally published in Fast Company.   Most of us are fantastic complainers. When someone doesn’t meet our expectations, we let them know. We may even let their boss or mother know. There’s nothing wrong with expecting excellence, and taking steps to get it. The problem is, we tend to take excellence–and thoughtfulness, and kindness, and joyfulness–for...

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How Hitchhiking Made Me A Better Marketer

Posted on November 21st, 2011 in Fast Company | No comments

This article by Howie was originally published in Fast Company. The van driver rolled down his window and called me over. “I’m sorry I didn’t pick you up earlier–the ladies in the back wouldn’t let me.” “That’s OK. I wouldn’t pick me up, either.” The ladies smiling, grateful to be let off the hook. “No, I hate to pass by without helping, since I did so much hiking...

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