This article by Howie Jacobson was originally posted on Search Engine Watch. Ash Maurya’s book “Running Lean” provides an excellent roadmap for anyone starting a new business or introducing a new product line, especially if that person doesn’t want to spend huge amounts of time, money...Read More
AdWords
This article by Howie Jacobson was originally posted on Search Engine Watch. We lost a client recently. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here). When we landed the account, we looked at their AdWords traffic, cost per click, and cost per conversion,...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. Think of an AdWords account like a garden. Most gardeners measure success by yield: bushels of tomatoes, armloads of sweet peppers, ovenfuls of zucchini bread, and so on. But these outputs, as delicious and motivating as they...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. After two weeks exploring Botswana, my family and I returned to South Africa on a hot and dusty late morning via the Bray border crossing, one of the least utilized in the country. Getting to Bray required a jarring 70 kilometer...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. Showers frighten me. No, I don’t think anyone is going to ventilate me with a kitchen knife. Instead, I worry about the water temperature. Sometimes I get under one of those faucets and turn on a torrent of freezing water. Other...Read More
This article by Howie was originally posted on Search Engine Watch. Split testing is fueled by curiosity, by wonder, by knowing that you don’t know something. Some gap in your understanding of your prospects’ psychology and outlook is potentially responsible for lower than desired marketing performance....Read More
This article by Howie originally appeared on Search Engine Watch. Local small businesses rarely use Google’s AdWords program to its full potential. Want to learn three cool ways to use AdWords, even if the local business doesn’t have the world’s most robust online presence? If you help local businesses...Read More
This article by Howie originally appeared on Search Engine Watch. As described in Michael Lewis’ “Moneyball”, Oakland A’s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane achieved...Read More
This article by Howie was originally posted on Search Engine Watch. Last week, I looked at some research from Google into where and when people are using tablet devices such as iPads. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways...Read More
One of our core messages: AdWords is the best testing ground and launch pad for any business, regardless of whether it turns out to be a source of profitable traffic in the long run. Here’s a webinar where Joel and Howie drive that concept home, using metaphors like The Second City comedy theater,...Read More
Timothy Seward of ROIRevolution.com is one of the clearest thinkers in the online marketing world. His recent article in Website Magazine, Improving AdWords ROI, is a wakeup call to anyone who dismisses AdWords as a marketing channel because “it’s overpriced.” I’ll summarize the...Read More