The #1 Most Important Metric For Your AdWords Campaign

Posted on October 11th, 2016 in AdWords,Articles,General | No comments

How much money are you wasting on poorly performing Google AdWords campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance and results. However, only 53% of companies track their AdWords return on investment (ROI). That means...

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Cut Through the PPC Clutter With One Simple Word

Posted on February 12th, 2015 in AdWords,Marketing & Sales,PPC,Strategy | No comments

In addition to generating brand awareness and website visitors, PPC can serve several other important business functions. You can assess the competition quickly, comparing several players on a single search results page. You can test new messages, learn about prospect demographics, and psychographics, and quantify market size and cost per click. You can even perform go/no-go testing on start-up ventures...

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VOOM Podcast #2: Keyword Changes You Need to Know About

Posted on January 29th, 2015 in AdWords,Keywords,PPC,Strategy | No comments

Podcast: Play in new window | DownloadWelcome to the second episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 15-minute episode, Vitruvian CEO Kristie McDonald tells us about keyword match types: what they are, and how you should use them the sneaky AdWords feature change that...

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VOOM Podcast 01: Google AdWords Ad Extensions

Posted on January 15th, 2015 in AdWords,PPC,Search Engine Marketing,Strategy,Tools | No comments

Podcast: Play in new window | DownloadWelcome to the first episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 13-minute episode, Vitruvian CEO Kristie McDonald tells us about AdWords ad extensions: what they are why you should be using some – if not all – of them why...

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2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

Posted on December 22nd, 2014 in AdWords,Articles,Marketing & Sales,PPC,Strategy | No comments

When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after “What’s AdWords?”, is “Oh, I tried AdWords. It didn’t work for me.” I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. In this...

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Stimulate Your Search Marketing Creativity With the Random Input Technique

Posted on March 7th, 2014 in AdWords,PPC,Search Engine Marketing,Strategy | No comments

Search marketing is often a logical, market-driven endeavor. We can identify our prospects’ wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creativity and our results. But sometimes we get stuck. Our tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. We’ve tried...

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Riding the Motivation Wave in Search Engine Marketing

Posted on October 16th, 2013 in AdWords,Marketing & Sales,Search Engine Marketing,Strategy | No comments

by Howard Jacobson. Every couple of months I get the urge to meditate. Like, to free myself once and for all from the illusion of separation and fully realize my oneness with all creation. Or maybe just to feel virtuous and spiritual. Or to help me avoid distractions so I can focus on important tasks, like writing this article – ooh, a squirrel! The reasons vary, but one thing has remained constant...

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Key Points To Remember When Using AdWords

Posted on October 3rd, 2013 in AdWords,Google AdWords For Dummies,Marketing & Sales,PPC,Strategy | No comments

Howard Jacobson (co-author of Google AdWords For Dummies, 3rd Edition) addresses important key points for anyone using AdWords or thinking about using AdWords for their business. What is the biggest AdWords challenge? Importance of market discovery. Writing target ads for your prospect. Finding the right keywords. Improving bid results. Why improving landing pages is so important. Tracking ad results.            

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How to Win in the Google Stock Market

Posted on June 25th, 2013 in AdWords,PPC,Strategy | No comments

by Howard Jacobson. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it’s actually a stock market for words. If you bid on “donate your car Sacramento” or “DUI Attorney Houston”, you’ll find that the market for those words is very robust. Advertisers are willing to pay a lot of money for those words because they expect...

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Search Triggers: A Secret to More Powerful PPC Ads

Posted on April 30th, 2013 in AdWords,Marketing & Sales,PPC,Strategy | No comments

This article by Howie Jacobson was originally posted on Search Engine Watch. An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who’s lying down beside him and howling miserably. His neighbor finally can’t stand it, so he walks over and asks, “Fred, what’s with Gideon?” Fred...

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