This article by Howie Jacobson was originally posted on Search Engine Watch. Showers frighten me. No, I don’t think anyone is going to ventilate me with a kitchen knife. Instead, I worry about the water temperature. Sometimes I get under one of those faucets and turn on a torrent of freezing water. Other times I [...]
This article by Howie Jacobson was originally posted on Search Engine Watch. Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World.” Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue enhancement and the possibility of world [...]
This article by Howie Jacobson was originally posted on Search Engine Watch. PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. If you have no ideas about what to split test, that’s a sure sign that you’ve been spending too much time in your AdWords [...]
This article by Howie Jacobson was originally posted on Search Engine Watch. The Central Drakensberg region of South Africa is a popular tourist destination. Falcon Ridge Birds of Prey Centre is one of the most successful attractions in the area. They don’t have a website and don’t buy online advertising of any kind. Yet every [...]
This blog by Howie Jacobson was originally posted on Fast Company. As an American spending a year in South Africa, I’m horrified by South African drivers. Every single one of them drives on the wrong side of the road. No matter how much I honk, yell, and gesture, they just keep doing it. And the [...]
This article by Howie was originally posted on Search Engine Watch. Split testing is fueled by curiosity, by wonder, by knowing that you don’t know something. Some gap in your understanding of your prospects’ psychology and outlook is potentially responsible for lower than desired marketing performance. The more profound your curiosity, the more useful and [...]
This article by Howie originally appeared on Search Engine Watch. Local small businesses rarely use Google’s AdWords program to its full potential. Want to learn three cool ways to use AdWords, even if the local business doesn’t have the world’s most robust online presence? If you help local businesses with their online marketing, these strategies [...]
This article by Howie originally appeared on Search Engine Watch. As described in Michael Lewis’ “Moneyball”, Oakland A’s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane achieved this feat by slicing and dicing huge quantities of [...]
This article by Howie originally appeared on Search Engine Watch. A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and YouTube pre-roll ads. 2400 study participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The TV plus YouTube group showed twice the brand recall of the TV-only group for [...]
This article by Howie originally appeared in The Huffington Post. My Fling with Macrobiotics In 1991 I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules, and the “magic” of the rituals that promised cures from all known diseases and joyful longevity. I read a bunch [...]
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