Key Points To Remember When Using AdWords

Howard Jacobson (co-author of Google AdWords For Dummies, 3rd Edition) addresses important key points for anyone using AdWords or thinking about using AdWords for their business.

• What is the biggest AdWords challenge?
• Importance of market discovery.
• Writing target ads for your prospect.
• Finding the right keywords.
• Improving bid results.
• Why improving landing pages is so important.
• Tracking ad results.

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